The Process
These are some process sketches before finalizing the design direction. My starting point was trying to follow themes that would fit the brand's needs and further voice what their about. What is "Mad Tasty" and what are they known for?
Final deliverable:
This design was created for store appearance purposes. I wanted the bottles to look unified, but still have some creative spunk to them. I changed the packaging from cans to glass bottles for reusable purposes to further an incentive that this is the sparkling water you want to buy.
