The History of Air Jordans
Air Jordan I
Designer: Peter Moore
Released: 1985
Original Price: $65
The Air Jordan 1 can be arguably the most important sneaker in the history of footwear. Not only was it Michael Jordan's first signature sneaker by Nike, but it was the beginning of Nike's ingenuity. This sneaker started as a basketball sneaker and founded second life to be with skateboarders in the 1980's after the retro craze launch.
Air Jordan II
Designer: Peter Moore / Bruce Kilgore
Released: 1986
Original Price: $100
The Air Jordan II brings to life a new era in footwear. The shoe was made in Italy, with faux lizard skin, sleek lines and no swoosh, the display shows an elegant design that added sophistication to Michael Jordan's new style.
Air Jordan III
Designer: Tinker Hatfield
Released: 1988
Original Price: $100
During Michael Jordan's slam dunk contest win he wore the Air Jordan III Cements, which became an inspiring and memorable image of the flight lineage. This was the birth to another icon - The Jumpman. Designer Hatfield developed the most iconic elephant print.
Air Jordan IV
Designer: Tinker Hatfield
Released: 1989
Original Price: $110
Keeping a similar style as the AJ III, the AJ IV is equipped with more support to make 'The Shot' against the Cavs in the 1989 Playoffs. Jordan wanted this sneaker to be a higher performing shoe, so Tinker had his collaboration through every step of the design process.
Project Outline
